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Sunday
Nov082009

Itasha of the Day: Moe Moe Ferrari 

The word Itasha is a Japanese neologism that supposedly originally referred to Italian-made automobiles (particularly sports cars). As the decades have worn on, the word has taken on a new meaning and context [wikipedia.org].

Itasha has now become a sub-phenomenon of Japanese otaku culture. Essentially, otaku bored with blowing their hard earned yen on plastic figurines and dating simulators have taken their obsession and pasted it all over their Hondas and Nissans. Albeit, they've done it the way the Japanese typically do anything: with a freakishly insane attention to detail.

So, without further detail here is your itasha of the day:

Photo Courtesy of Motopasion.com Photo Courtesy of Motopasion.com

Interestingly, the word itasha has also become a bit of a pun as the term is a convenient mash-up of the words itai (painful) and jidousha (car) or... "painful car". After all for some, seeing a Ferrari F430 decked out in characters from an adult anime video game can be pain inducing.

Lately, I have seen some of these things crop up around the the South Bay area in LA so it looks like this phenomenon is destined for the states... I can already hear Xzibit from Pimp My Ride: "Yo dawg, I heard you like moe, so we put some moe in your car, so you can moe moe jyan-ken while you drive!"

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